Will Booth
Senior Product Manager
Driving mass-market acquisition through the 'Dream Outcome' and zero-friction weekly score prediction.
Overview
A free-to-play weekly score predictor built to acquire users by offering a £250,000+ jackpot.
Impact
?
Weekly Active User increase
WAU impact will be measured upon release
2 Months
Concept to delivered
Conceived, designed, and shipped end-to-end
Role
Product Manager
Year
Q1 2026
Opportunity
Sportsbooks lose potential users at the registration stage. Deposit bonuses only work on users already willing to put money in — the hesitant majority never make it past the deposit screen. Operators spend heavily to acquire curious users, then lose them before capturing any value.
There were many operators who had already proven the model: a free-to-play jackpot product builds large, loyal weekly audiences. Predict 6 was built to give our existing operators the same proven format natively — without the dependency on a third party.
The product
Remove every possible reason not to play. No odds. No deposit. No expertise required. Just one question: what do you think the score will be?
#1
Predict 6 runs on a fixed weekly cycle aligned to Premier League fixtures. Users select exact scores for six matches, submit before kick-off, and win if their predictions are correct — with a £250,000 jackpot designed to be newsworthy and shareable. The simplicity is the product.
#2
The upsell prompt appears after submission, surfacing recommended casino games and offers based on the user's profile. The sequencing is deliberate: earn trust first, convert second.
#3
Predict 6 is a white-label B2B product. Operator partners get a proven acquisition mechanic they can brand, configure, and launch without building from scratch or depending on a third-party platform.
The launch
Predict 6 goes live with three operator partners at the start of the Premier League season — the natural moment to launch a product built around weekly fixtures. The season gives us a sustained window of real-world engagement to see how the mechanic performs with live audiences.
The tracking infrastructure is in place from day one. Weekly Active Users, submission rates, upsell conversion, and retention across the season are all instrumented and ready to measure. The data will tell us what works and where to take the product next.
I've learned that
Simplicity is the hardest design problem
Every unnecessary step is a reason not to play. Getting Predict 6 to a product any casual fan could complete in under a minute required removing things that felt useful but added friction. Less was always more.
Sequence the upsell correctly
Showing the deposit prompt before the user had experienced the product would have killed conversion. Putting it after submission — once they already had skin in the game — made it feel natural. The order matters as much as the offer.
Cross-industry research pays off
The product was informed entirely by what Sky and BetVictor had already proven worked. Looking at what large B2C operators do well and packaging it for the B2B market is a repeatable product strategy.