Will Booth
Senior Product Manager
My Role
Product Manager
Researched the competitive landscape, designed the game mechanics and upsell funnel, built the commercial model, and led operator positioning.
Duration
2 Months
Concept to delivered product in under two months. Operator pitches underway.
Sportsbooks lose potential users at the registration stage. Deposit bonuses only work on users already willing to put money in — the hesitant majority never make it past the deposit screen. Operators spend heavily to acquire curious users, then lose them before capturing any value.
Sky Super 6 and BetVictor's 6 Goals had already proven the model: a free-to-play jackpot product builds large, loyal weekly audiences. External white-label solutions exist, but come with cost and integration overhead. Predict 6 was built to give our existing operators the same proven format natively — without the dependency on a third party.
The core question was: how do you remove every possible reason not to play? No odds, no deposit, no expertise required. Just one familiar instinct: what do you think the score will be?
Predict 6 runs on a fixed weekly cycle aligned to Premier League fixtures. Users select exact scores for six matches, submit before kick-off, and win if their predictions are correct — with a £250,000 jackpot designed to be newsworthy and shareable. The simplicity is the product.
I personally directed and approved every design decision — from the six-match card layout to the lockdown countdown and post-submission screen. The goal was a product any casual fan could open, understand, and complete in under a minute.
The sequencing of the upsell prompt was the most considered design decision. It appears after submission — once the user has already experienced the product — offering to convert their six predictions into a real-money accumulator with a single tap. An enhancement, not a gate.
I owned the execution end to end — researching the competitive landscape, designing the game mechanics, developing the commercial model including jackpot underwriting, and taking on the role of responsible individual to ensure the product was built with a high level of craftsmanship.
Predict 6 gives our operator partners a proven acquisition mechanic they can own; and I'm proud to have been the one to build it.
