About

Based in England, I have 8+ years of experience building and scaling digital products in iGaming, from early‑stage start‑ups to software used by millions.

Currently, I'm a Senior Product Manager at WA Technology where I'm working with Sportsbooks and Casinos. Before this, I worked at Metric Gaming, as a Senior Quantitative Trader, building AI driven pricing models for their trading team. Earlier roles include providing financial advice to high net worth individuals at law firms and banks.

I specialise in using AI to personalise user journeys, building agentic systems that keep teams efficient, and shipping API-driven products built to scale. Recent focus areas include:

• •iGaming: Casino, Sportsbook, Free-to-play, trading systems and player engagement.
• •AI & personalisation: Agentic workflows, recommendation engines and LLM integration into core product.
• •Delivery & strategy: Roadmap ownership, API delivery across Sportsbook and Casino platforms and data-informed iteration.