Based in England, I have 8+ years of experience building and scaling digital products in iGaming, from early‑stage start‑ups to software used by millions.
Currently, I'm a Senior Product Manager at WA Technology where I'm working with Sportsbooks and Casinos. Prior to iGaming, earlier roles included providing financial advice to high net worth individuals at law firms and banks.
I specialise in using AI to personalise user journeys, building agentic systems that keep teams efficient, and shipping API-driven products built to scale.
Tools I use daily to discover, prioritise, and deliver.
Thinking partner for discovery, PRD drafting, and stakeholder comms
Sprint planning, backlog management, and delivery tracking
Fast UI exploration from structured prompts
Interface design, components, and prototyping
Research synthesis and interview distillation
Version control, PR reviews, and issue tracking
Kind words from colleagues and collaborators
“Will's strong ownership mindset and commercial awareness helped reduce delivery waste. He balances customer needs, technical constraints, and business goals exceptionally.”
Tsanislava Yordanova
Senior Delivery Manager · WA Technology
“Will brings clarity to ambiguity & balances customer needs with realities. As an Engineering Manager, I value how you partner with us; not to build features, but to build the right things.”
Daryl Camilleri
Engineering Manager · WA Technology
“Will has combined strategic clarity with an exceptional ability to execute, turning vision into measurable results. Any team would be fortunate to have a leader who cares as deeply.”
Dave Hickey
CEO · DaithiBet
“Working together over the years, through every high and low, you've continuously brought resilience and an unwavering commitment to building something meaningful.”
Joe Adair
Senior Sales Manager · Sporting Risk
“As a designer, you hope to work with people who have a vision, are driven to make a big impact, and who constantly push themselves to grow—and Will was certainly that.”
Eduardo de Souza
Design Leader · WA Technology
“It was a pleasure working alongside Will. His commitment and reliability made him someone I could always count on.”
Andreia Barros
Account Manager · Playtech
“Will's strong ownership mindset and commercial awareness helped reduce delivery waste. He balances customer needs, technical constraints, and business goals exceptionally.”
Tsanislava Yordanova
Senior Delivery Manager · WA Technology
“Will brings clarity to ambiguity & balances customer needs with realities. As an Engineering Manager, I value how you partner with us; not to build features, but to build the right things.”
Daryl Camilleri
Engineering Manager · WA Technology
“Will has combined strategic clarity with an exceptional ability to execute, turning vision into measurable results. Any team would be fortunate to have a leader who cares as deeply.”
Dave Hickey
CEO · DaithiBet
“Working together over the years, through every high and low, you've continuously brought resilience and an unwavering commitment to building something meaningful.”
Joe Adair
Senior Sales Manager · Sporting Risk
“As a designer, you hope to work with people who have a vision, are driven to make a big impact, and who constantly push themselves to grow—and Will was certainly that.”
Eduardo de Souza
Design Leader · WA Technology
“It was a pleasure working alongside Will. His commitment and reliability made him someone I could always count on.”
Andreia Barros
Account Manager · Playtech
“Working with Will made projects smoother and more efficient. His hard work and accountability never went unnoticed.”
Michael Stephen
Head of Trading Ops · Angstrom Sports
“Will has been the sole architect of the product from inception to launch. Defining the product, how it works end-to-end and collaborating effectively with all business stakeholders.”
Morgan Collins
Head of Product · WA Technology
“It was a pleasure to manage and work alongside Will. His commitment and work ethic were unquestionable, and he was always someone I could rely on.”
Sean Bannister
Head of Tax · Edwin Coe LLP
“Will was a fantastic teammate. He consistently delivered high-quality work and supported others whenever needed.”
Michael Graham
Head of Tax · Sanders Chartered Accountants
“Will was a fantastic team member to manage. His hard work and commitment never went unnoticed, and I could always count on him to deliver.”
Michael Phillips
Head of Sportsbook & Casino · BestOdds
“Working with Will made projects smoother and more efficient. His hard work and accountability never went unnoticed.”
Michael Stephen
Head of Trading Ops · Angstrom Sports
“Will has been the sole architect of the product from inception to launch. Defining the product, how it works end-to-end and collaborating effectively with all business stakeholders.”
Morgan Collins
Head of Product · WA Technology
“It was a pleasure to manage and work alongside Will. His commitment and work ethic were unquestionable, and he was always someone I could rely on.”
Sean Bannister
Head of Tax · Edwin Coe LLP
“Will was a fantastic teammate. He consistently delivered high-quality work and supported others whenever needed.”
Michael Graham
Head of Tax · Sanders Chartered Accountants
“Will was a fantastic team member to manage. His hard work and commitment never went unnoticed, and I could always count on him to deliver.”
Michael Phillips
Head of Sportsbook & Casino · BestOdds
Conferences, workshops, and research sessions
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Miles hitchhiked
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Escape rooms
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Board games won
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Days of music · 2024