Will Booth
Senior Product Manager
Leading with AI.
Building products people love.
Will Booth

Experience

Based in England, I have 8+ years of experience building and scaling digital products in iGaming, from early‑stage start‑ups to software used by millions.

Currently, I'm a Senior Product Manager at WA Technology where I'm working with Sportsbooks and Casinos. Prior to iGaming, earlier roles included providing financial advice to high net worth individuals at law firms and banks.

I specialise in using AI to personalise user journeys, building agentic systems that keep teams efficient, and shipping API-driven products built to scale.

Tools

Tools I use daily to discover, prioritise, and deliver.

Claude AI

Thinking partner for discovery, PRD drafting, and stakeholder comms

Jira

Sprint planning, backlog management, and delivery tracking

v0

Fast UI exploration from structured prompts

Figma

Interface design, components, and prototyping

NotebookLM

Research synthesis and interview distillation

GitHub

Version control, PR reviews, and issue tracking

What People Say

Kind words from colleagues and collaborators

“Will's strong ownership mindset and commercial awareness helped reduce delivery waste. He balances customer needs, technical constraints, and business goals exceptionally.”

Tsanislava Yordanova

Tsanislava Yordanova

Senior Delivery Manager · WA Technology

“Will brings clarity to ambiguity & balances customer needs with realities. As an Engineering Manager, I value how you partner with us; not to build features, but to build the right things.”

Daryl Camilleri

Daryl Camilleri

Engineering Manager · WA Technology

“Will has combined strategic clarity with an exceptional ability to execute, turning vision into measurable results. Any team would be fortunate to have a leader who cares as deeply.”

Dave Hickey

Dave Hickey

CEO · DaithiBet

“Working together over the years, through every high and low, you've continuously brought resilience and an unwavering commitment to building something meaningful.”

Joe Adair

Joe Adair

Senior Sales Manager · Sporting Risk

“As a designer, you hope to work with people who have a vision, are driven to make a big impact, and who constantly push themselves to grow—and Will was certainly that.”

Eduardo de Souza

Eduardo de Souza

Design Leader · WA Technology

“It was a pleasure working alongside Will. His commitment and reliability made him someone I could always count on.”

Andreia Barros

Andreia Barros

Account Manager · Playtech

“Will's strong ownership mindset and commercial awareness helped reduce delivery waste. He balances customer needs, technical constraints, and business goals exceptionally.”

Tsanislava Yordanova

Tsanislava Yordanova

Senior Delivery Manager · WA Technology

“Will brings clarity to ambiguity & balances customer needs with realities. As an Engineering Manager, I value how you partner with us; not to build features, but to build the right things.”

Daryl Camilleri

Daryl Camilleri

Engineering Manager · WA Technology

“Will has combined strategic clarity with an exceptional ability to execute, turning vision into measurable results. Any team would be fortunate to have a leader who cares as deeply.”

Dave Hickey

Dave Hickey

CEO · DaithiBet

“Working together over the years, through every high and low, you've continuously brought resilience and an unwavering commitment to building something meaningful.”

Joe Adair

Joe Adair

Senior Sales Manager · Sporting Risk

“As a designer, you hope to work with people who have a vision, are driven to make a big impact, and who constantly push themselves to grow—and Will was certainly that.”

Eduardo de Souza

Eduardo de Souza

Design Leader · WA Technology

“It was a pleasure working alongside Will. His commitment and reliability made him someone I could always count on.”

Andreia Barros

Andreia Barros

Account Manager · Playtech

“Working with Will made projects smoother and more efficient. His hard work and accountability never went unnoticed.”

Michael Stephen

Michael Stephen

Head of Trading Ops · Angstrom Sports

“Will has been the sole architect of the product from inception to launch. Defining the product, how it works end-to-end and collaborating effectively with all business stakeholders.”

Morgan Collins

Morgan Collins

Head of Product · WA Technology

“It was a pleasure to manage and work alongside Will. His commitment and work ethic were unquestionable, and he was always someone I could rely on.”

Sean Bannister

Sean Bannister

Head of Tax · Edwin Coe LLP

“Will was a fantastic teammate. He consistently delivered high-quality work and supported others whenever needed.”

Michael Graham

Michael Graham

Head of Tax · Sanders Chartered Accountants

“Will was a fantastic team member to manage. His hard work and commitment never went unnoticed, and I could always count on him to deliver.”

Michael Phillips

Michael Phillips

Head of Sportsbook & Casino · BestOdds

“Working with Will made projects smoother and more efficient. His hard work and accountability never went unnoticed.”

Michael Stephen

Michael Stephen

Head of Trading Ops · Angstrom Sports

“Will has been the sole architect of the product from inception to launch. Defining the product, how it works end-to-end and collaborating effectively with all business stakeholders.”

Morgan Collins

Morgan Collins

Head of Product · WA Technology

“It was a pleasure to manage and work alongside Will. His commitment and work ethic were unquestionable, and he was always someone I could rely on.”

Sean Bannister

Sean Bannister

Head of Tax · Edwin Coe LLP

“Will was a fantastic teammate. He consistently delivered high-quality work and supported others whenever needed.”

Michael Graham

Michael Graham

Head of Tax · Sanders Chartered Accountants

“Will was a fantastic team member to manage. His hard work and commitment never went unnoticed, and I could always count on him to deliver.”

Michael Phillips

Michael Phillips

Head of Sportsbook & Casino · BestOdds

Speaking, Research & Work Trips

Conferences, workshops, and research sessions

Speaking in Antalya, Turkey
Speaking in Antalya, Turkey
Client trip in Rio, Brazil
Client trip in Rio, Brazil
Conference in London, UK
Conference in London, UK
Maracanã in Rio, Brazil
Maracanã in Rio, Brazil
Research team, Manila
Research team, Manila
Work trip in Antalya, Turkey
Work trip in Antalya, Turkey
Conference in São Paulo, Brazil
Conference in São Paulo, Brazil
Work trip in Rio, Brazil
Work trip in Rio, Brazil
Speaking in Antalya, Turkey
Speaking in Antalya, Turkey
Client trip in Rio, Brazil
Client trip in Rio, Brazil
Conference in London, UK
Conference in London, UK
Maracanã in Rio, Brazil
Maracanã in Rio, Brazil
Research team, Manila
Research team, Manila
Work trip in Antalya, Turkey
Work trip in Antalya, Turkey
Conference in São Paulo, Brazil
Conference in São Paulo, Brazil
Work trip in Rio, Brazil
Work trip in Rio, Brazil

Fun Facts

0

Miles hitchhiked

0+

Escape rooms

∞

Board games won

0d+

Days of music · 2024

Will Booth

Feel free to say hello.

Get in touch →

Based in England  ·  wpb665@gmail.com