Will Booth
Will Booth
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Will Booth

Senior Product Manager

Will Booth
Senior Product Manager
Leading with AI.
Building products people love.
Will Booth

Labs

Experiments, prototypes, and side projects

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Articles

Thoughts on product, technology, and building things

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What People Say

Kind words from colleagues and collaborators

Will's strong ownership mindset and commercial awareness helped reduce delivery waste. He balances customer needs, technical constraints, and business goals exceptionally.

Tsanislava Yordanova

Tsanislava Yordanova

Senior Delivery Manager · WA Technology

Will brings clarity to ambiguity & balances customer needs with realities. As an Engineering Manager, I value how you partner with us; not to build features, but to build the right things.

Daryl Camilleri

Daryl Camilleri

Engineering Manager · WA Technology

Will has combined strategic clarity with an exceptional ability to execute, turning vision into measurable results. Any team would be fortunate to have a leader who cares as deeply.

Dave Hickey

Dave Hickey

CEO · DaithiBet

Working together over the years, through every high and low, you've continuously brought resilience and an unwavering commitment to building something meaningful.

Joe Adair

Joe Adair

Senior Sales Manager · Sporting Risk

As a designer, you hope to work with people who have a vision, are driven to make a big impact, and who constantly push themselves to grow—and Will was certainly that.

Eduardo de Souza

Eduardo de Souza

Design Leader · WA Technology

It was a pleasure working alongside Will. His commitment and reliability made him someone I could always count on.

Andreia Barros

Andreia Barros

Account Manager · Playtech

Will's strong ownership mindset and commercial awareness helped reduce delivery waste. He balances customer needs, technical constraints, and business goals exceptionally.

Tsanislava Yordanova

Tsanislava Yordanova

Senior Delivery Manager · WA Technology

Will brings clarity to ambiguity & balances customer needs with realities. As an Engineering Manager, I value how you partner with us; not to build features, but to build the right things.

Daryl Camilleri

Daryl Camilleri

Engineering Manager · WA Technology

Will has combined strategic clarity with an exceptional ability to execute, turning vision into measurable results. Any team would be fortunate to have a leader who cares as deeply.

Dave Hickey

Dave Hickey

CEO · DaithiBet

Working together over the years, through every high and low, you've continuously brought resilience and an unwavering commitment to building something meaningful.

Joe Adair

Joe Adair

Senior Sales Manager · Sporting Risk

As a designer, you hope to work with people who have a vision, are driven to make a big impact, and who constantly push themselves to grow—and Will was certainly that.

Eduardo de Souza

Eduardo de Souza

Design Leader · WA Technology

It was a pleasure working alongside Will. His commitment and reliability made him someone I could always count on.

Andreia Barros

Andreia Barros

Account Manager · Playtech

Working with Will made projects smoother and more efficient. His hard work and accountability never went unnoticed.

Michael Stephen

Michael Stephen

Head of Trading Ops · Angstrom Sports

Will has been the sole architect of the product from inception to launch. Defining the product, how it works end-to-end and collaborating effectively with all business stakeholders.

Morgan Collins

Morgan Collins

Head of Product · WA Technology

It was a pleasure to manage and work alongside Will. His commitment and work ethic were unquestionable, and he was always someone I could rely on.

Sean Bannister

Sean Bannister

Head of Tax · Edwin Coe LLP

Will was a fantastic teammate. He consistently delivered high-quality work and supported others whenever needed.

Michael Graham

Michael Graham

Head of Tax · Sanders Chartered Accountants

Will was a fantastic team member to manage. His hard work and commitment never went unnoticed, and I could always count on him to deliver.

Michael Phillips

Michael Phillips

Head of Sportsbook & Casino · BestOdds

Working with Will made projects smoother and more efficient. His hard work and accountability never went unnoticed.

Michael Stephen

Michael Stephen

Head of Trading Ops · Angstrom Sports

Will has been the sole architect of the product from inception to launch. Defining the product, how it works end-to-end and collaborating effectively with all business stakeholders.

Morgan Collins

Morgan Collins

Head of Product · WA Technology

It was a pleasure to manage and work alongside Will. His commitment and work ethic were unquestionable, and he was always someone I could rely on.

Sean Bannister

Sean Bannister

Head of Tax · Edwin Coe LLP

Will was a fantastic teammate. He consistently delivered high-quality work and supported others whenever needed.

Michael Graham

Michael Graham

Head of Tax · Sanders Chartered Accountants

Will was a fantastic team member to manage. His hard work and commitment never went unnoticed, and I could always count on him to deliver.

Michael Phillips

Michael Phillips

Head of Sportsbook & Casino · BestOdds

Tools

CClaude
AAnthropic
JJIRA
OOpenAI
RReact
CCursor
PPython
GGoogle Analytics
AAWS
MMongoDB

Speaking, Research & Work Trips

Conferences, workshops, and research sessions

Speaking in Antalya, Turkey
Speaking in Antalya, Turkey
Client trip in Rio, Brazil
Client trip in Rio, Brazil
Conference in London, UK
Conference in London, UK
Maracanã in Rio, Brazil
Maracanã in Rio, Brazil
Research team, Manila
Research team, Manila
Work trip in Antalya, Turkey
Work trip in Antalya, Turkey
Conference in São Paulo, Brazil
Conference in São Paulo, Brazil
Work trip in Rio, Brazil
Work trip in Rio, Brazil
Speaking in Antalya, Turkey
Speaking in Antalya, Turkey
Client trip in Rio, Brazil
Client trip in Rio, Brazil
Conference in London, UK
Conference in London, UK
Maracanã in Rio, Brazil
Maracanã in Rio, Brazil
Research team, Manila
Research team, Manila
Work trip in Antalya, Turkey
Work trip in Antalya, Turkey
Conference in São Paulo, Brazil
Conference in São Paulo, Brazil
Work trip in Rio, Brazil
Work trip in Rio, Brazil