Will Booth
Senior Product Manager
Entertainment · Concept
A proof-of-concept casino lobby redesign built to look and feel like Netflix: content discovery, personalisation, parallax hero, and a playable Mines game.
Traditional online casino lobbies are visually identical: flat grids of game thumbnails with no hierarchy or editorial curation. They offer little reason to browse, no sense of personalisation, and friction at every step between the player and the game they want to play.
Netflix solves discovery at scale with a small set of proven patterns: a full-bleed hero that puts the best content front and centre, horizontal rows that create rhythm without overwhelming, and subtle personalisation signals that make the experience feel curated. This prototype applies that same playbook to an iGaming lobby.
Scroll and interact freely · Click “Play Now” on Mines to open the game